“How much will a business sign cost me?”
This is a common question, but it’s actually the wrong question to ask.
Why? Let’s take a look:
- Your sign will make money for you, not cost you money. Since up to 85% of your customers will live within 5 miles of your business, your sign is the best way for them to know who you are, where you are, and what you do. People who live nearby will drive past your business up to 60 times a month. That’s a great opportunity to tell them about your business.
- Unlike advertising (TV, newspaper, magazine, etc.) that has a limited lifespan, your business sign works for you 24 hours a day, 7 days a week, and 365 days a year. (Actually, this year it will work for you 366 days!) On average, the cost for reaching your potential customers is around $0.02 for 1000 views with an on-site sign. A TV ad can run you $9.82 per 1000 views. Newspaper ad? Around $2.81 per thousand views (depending on the size and type of ad), and you have no idea how many people actually saw your ad.
- In a recent survey, 35% of customers said they know about a local business because of a sign. Compare that to 14% for word of mouth, and only 10% from advertising.
The actual dollar amount you pay for a business sign will vary depending on size, materials, type of sign, etc. — but the cost of not having a sign for your business is far greater.
source for statistics: brandongaille.com